Research-Driven Design
Medical devices designed around the people who use them.
Industrial design and human factors for medical and aesthetic devices, from early user research to production-ready design. Led by Dr. Ela Liberman Pincu.
Approach
The FULE method: design that is tested, not assumed.
A user-centered methodology developed through research in human-system interaction, published in Applied Sciences, and used on every project.
Functionality
What the device must do, for whom, and in which clinical setting.
Usability
Human factors from the start: workflow, ergonomics, interface, and reducing human error.
Look and Feel
A form and design language that earns the trust of clinicians and patients.
Evaluation
Testing with real users at each stage, so decisions rest on evidence.
Selected medical work
Medical devices
Also: consumer and hi tech
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Research and teaching
Where the method comes from
Ela holds a PhD in human factors from Ben-Gurion University of the Negev, where she is a member of the academic staff. She publishes on human-robot interaction and user-centered design, and teaches engineers how to design medical devices.
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About
Designer and human factors expert, in one studio.
Dr. Ela Liberman Pincu founded Liberela to bring research rigor into product design. The studio works with medtech companies and startups from concept through product design and usability evaluation.
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