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CLEAN

High-definition colonoscopy

The research process for the product included observations of similar procedures at Beilinson Hospital, interviews with the head nurse of the department, and a doctor.

From these, various usage scenarios were developed, reflecting both regular procedures and exceptional situations.

 

Understanding the procedure and assessing the associated risks contributed to the further development of the product.

 

When we approached the selection of the design language to brand and position the product in the market, we chose to go with a product that conveys cleanliness along with a touch of sophistication.

 

The final product appears medical, professional, and elegant.

 

The product consists of two parts that maintain similarity in terms of shape and color.

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