
CLEAN



High-definition colonoscopy
The product's research process included observing similar procedures at Beilinson Hospital and conducting interviews with the department's head nurse and a doctor. These insights led to the development of various usage scenarios, encompassing both routine procedures and exceptional situations.
A thorough understanding of the procedure and its associated risks guided the product's further development. In selecting the design language to brand and position the product in the market, we aimed for a concept that conveys cleanliness paired with a touch of sophistication.
The result is a final product that is medical, professional, and elegant. It consists of two parts, both designed with cohesive shapes and colors to ensure a harmonious appearance.
