About the studio
Liberela combines research, development and design to create medical devices for patients and healthcare professionals.
The studio is led by Dr. Ela Liberman Pincu, an industrial designer and researcher specializing in human factors, user experience and the design of complex systems. Her work focuses on advanced medical devices and on reducing human error, alongside research in human-robot interaction.
Education
- Ph.D., Human FactorsIndustrial Engineering and Management, Ben-Gurion University of the Negev, 2019 to 2023
- M.I.D., Industrial Design for Medical PurposesTechnion, Israel Institute of Technology, 2010 to 2012, with honors
- B.Des., Industrial DesignHolon Institute of Technology, 2002 to 2006
- Multi-Disciplinary DesignPolitecnico di Milano School of Design, student exchange
- Plastic Products DevelopmentShenkar College of Engineering and Design
Awards
- European Product Design Award 2026Winner, Industrial / Healthcare: Medical Products (AuraLux)
- A' Design Award 2017, SilverScientific Instruments, Medical Devices and Research Equipment Design
- A' Design Award 2016Winner, Furniture, Decorative Items and Homeware Design
Today
- Founder, Liberela Design & DevelopmentDesign studio for medtech companies and startups
- Academic staffBen-Gurion University of the Negev
Services
- Industrial and product designMedical devices first, plus consumer and hi tech products
- Human factors and usability consulting
- Research and market trend analysis
- Product development and prototyping
- Design for plastic manufacturing